B. Braun Medical
Company Overview
Expanding Reach and Streamlining Deliveries Through NDC’s Distributor Network
Company: B. Braun Medical
Location: Bethlehem, PA
Industry: IV Therapy & Pain Management
Founded: Over 180 years of global healthcare manufacturing excellence
Braun Medical is a trusted name in IV therapy and pain management, manufacturing high-quality medical products and procedural trays. With a legacy of innovation and clinical reliability, the company supports hospitals, health systems, and care providers across the healthcare continuum.
The Problem
- Distribution Gap – Despite its national scale, B. Braun struggled to efficiently reach and support small to mid-sized distributors critical to the non-acute healthcare market.
- High-Touch Requirements – These second-tier distributors required more personalized attention, tailored logistics, and customized service models than B. Braun’s existing systems could easily provide.
- Resource Strain – Managing engagement and logistics for hundreds of smaller partners would have demanded significant internal resources and operational focus.
- Cost Inefficiency – Handling these relationships directly would have increased complexity and expenses, reducing overall efficiency in B. Braun’s distribution strategy.
Solution
Braun partnered with NDC to extend their reach and optimize delivery to hard-to-access distribution partners. NDC’s solutions included:
- A dedicated sales team
- Strategic marketing tools
- Participation in NDC-hosted meetings and events
These channels allowed B. Braun to efficiently serve a broader distributor base while maintaining professionalism and consistency.
“You are very efficient at delivering product to our distributors.”
“We appreciate your professionalism and the collection of human talent from the medical distribution community.”
The Results
The partnership has streamlined B. Braun’s distribution model and enabled the company to reallocate resources for broader operational impact.
- Expanded reach to over 250 previously untapped distributors
- Simplified delivery workflows
- Increased efficiency in second-tier distributor servicing
- Additional utilization of NDC solutions across business areas
“It has streamlined our deliveries, and we are utilizing NDC in other areas.”
— Jon Stamm
Final Thoughts
By working with NDC, B. Braun Medical has been able to extend its footprint in a cost-effective, scalable way—ensuring reliable product delivery and consistent support across their growing distributor network.